BO&F RAINBOW FISH
Welcome
Quality & Sustainability
Premium Quality, Ethical Sourcing
BO&F RAINBOWS FISH is committed to sourcing sustainable ingredients you can feel good about. Transparency and integrity are at the forefront of our mission to provide an exceptional sushi experience. That’s why we source all our own fish, ensuring firsthand its unparalleled quality and compliance with MSC, ASC, and BAP certifications.
BO&F RAINBOWS FISH
Our Sustainability Promise
We believe it is our duty to support responsible fishing practices and preserve Earth’s marine ecosystems. We are proud that our customers can enjoy FujiSan sushi knowing that their choice supports a sustainable future for our oceans and communities.
Marine Stewardship Council (MSC)
A global, nonprofit organization that works to end overfishing around the world
Aquaculture Stewardship Council (ASC)
Promotes care for our planet and people through responsible seafood farming
Best Aquaculture Practices (BAP)
End-to-end certification for safe, responsible and ethical, farm-raised seafood
1. Award-Winning Taste
Packed full of flavor and freshness, every bite of BO&F RAINBOWS FISH sushi is a testament to the craftsmanship that goes into its creation. Not only did our delicious California roll recently win first place in Business Insider’s search for “the best California roll,” but writer Amena Ahmed went on to crown it “the best pre-made sushi I’ve ever tried.”
2. Impeccable Presentation
Even before it hits your taste buds, the first thing you will notice about BO&F RAINBOWS FISH sushi is its artful presentation. Our chefs take great pride in meticulous plating, garnishing, and display of their work.
3. Premium Ingredients
In addition to our fish, other ingredients central to BO&F RAINBOWS FISH products, such as our rice and nori are internally sourced and vetted to ensure uncompromising quality and consistency. In fact, we even make our own sauces and bao buns in-house for maximum quality control!
4. Maximum Freshness
Hand-rolled every day, BO&F RAINBOWS FISH sushi is always the pinnacle of freshness. Additionally, our innovative R&D team is continuously introducing unique and seasonal items to keep options new and exciting for our customers.
Where Quality Meets Sustainability
Services
Artisanal Asian Cuisine Irresistible Taste, Outstanding Service
Xinshe Zhang
Marketing Director
Yaping Zheng
Sales Director
WEIMING ZHANG
CEO
Investing in 50 states in the United States to recruit senior partners, sushi settled in supermarkets to provide high-quality jobs
BO&F RAINBOW FISH is the premier provider of fresh, handcrafted sushi and Japanese-inspired cuisine for national grocery stores, popular warehouse clubs, corporate dining establishments, and more. Our restaurant-quality sushi is prepared onsite daily by expert chefs, passionate about delivering unforgettable meals and five-star service.
Our Franchisees
Our franchisees are small business owners who take great pride in their work, bringing the freshest ingredients to life for the convenience and enjoyment of their local communities.
Steven Area
Manager
Do you have a love of sushi and a passion for entrepreneurship? As BO&F RAINBOWS FISH expands our network, we’re actively seeking outstanding and motivated franchisees for new locations across the United States.